Beauty in the accents!

 

Growing up in Milwaukee, Wisconsin, PLEĆAŠ co-founders and sisters, Tanja and Natasa Plećaš developed an early appreciation for seeing beauty in the accents. From hearing their parents speak to them in their melodic native Serbian tongue to seeing their mother accessorize her wardrobe with statement jewelry and oversized sunnies, they saw first hand the power of an accent. Creativity and design always played a role in Tanja and Natasa's lives.  During their childhood they summered on the Adriatic Coast and spent the rest of their time in the Midwest.  This colorful cross continental upbringing was the catalyst for their creative endeavors.  It only seemed fitting that when they were ready to launch their namesake brand they would incorporate accents to honor their surname's true spelling and heritage. 
 
Tanja and Natasa Plećaš

Early on the two had visions of working in the fashion and entertainment industries.  Both attended and graduated from UW-Madison.  Upon graduation, Tanja moved to NYC and began a career in modeling. She had the privilege to work with many of the industries leading fashion designers which included Alberta Ferretti, Michael Kors and Ralph Lauren. Modeling gave her the opportunity to live in the world’s fashion capitals and exposed her to many rich cultures. 

 

When Natasa graduated she ventured to Los Angeles where she began her career as a producer for VOGUE. She interviewed key leaders in the beauty, entertainment and fashion industries.

 

Tanja eventually moved to Los Angeles and it was while in LA that the sisters launched their first foray into jewelry, Angelic Allure.  Shortly after launching, their creations quickly rose to prominence.  Their pieces had been worn by a variety of celebrities, featured on multiple national fashion publication covers and found in many trendy boutiques such as Shopbop.  

 

After years in LA, the sisters relocated to NYC and it was there where the idea of creating a new namesake jewelry line was born. 

 

PLEĆAŠ celebrates the beautiful yin/yang relationship that Tanja and Natasa share. Their collections encompass the sisters’ differing design ethos from dainty and delicate, to oversized, statement making pieces.  Globally sourced gemstones cut in limited quantities make PLEĆAŠ unique. Each piece is handmade with love in NYC by the sisters who also hand select all of the semi precious stones and chains to create unique high quality pieces.  The creations empower the wearer to feel confident and are often worn for special/milestone occasions.  Their pieces have been seen on Alessandra Ambrosio, Maria Menounos, Roselyn Sanchez, Sally Pressman and Nina Senicar.